Danner, Elk Foundation Announce Partnership

MISSOULA, Mont.–Aligning the company’s passion for the outdoors and interest in preserving America’s hunting legacy, Danner Boots has entered a renewed partnership with the Rocky Mountain Elk Foundation.

The partnership will incorporate traditional sponsorship of fundraising events and promotions such as the RMEF Great Elk Tour, advertising in RMEF publications and broadcasts, and leveraging a mutual relationship with Cameron Hanes, host of the RMEF television program “Elk Chronicles” on Outdoor Channel. All of these allow Danner to help accelerate the RMEF mission to ensure the future of elk, other wildlife and their habitat.

At the 2010 SHOT Show, Danner also donated $2,500 to RMEF as part of the official unveiling of the new Pronghorn(TM) series of hunting boots. The Pronghorn, with a lighter, faster and stronger design, is a powerful tool for elk hunters seeking an advantage in the field.

RMEF Vice President of Marketing Steve Decker said, “Time and time again, the Danner brand and products continue to exceed the expectations of elk hunters. RMEF is proud to welcome Danner as our newest major partner behind the conservation efforts that elk as well as elk hunters depend on.”

“Danner is passionate about the connection people have with the outdoors and the complete hunting experience,” said Bryan Finke, director of marketing at Danner Inc. “The brand is committed to providing the best quality standards in product and working with organizations that share those high standards in the industry. Supporting the mission of the Rocky Mountain Elk Foundation allows us the chance to ensure the legacy of the sport and align with a quality partner in conservation.”

About the Rocky Mountain Elk Foundation:
Snowy peaks, dark timber basins and grassy meadows. RMEF is leading an elk country initiative that has conserved or enhanced habitat on over 5.7 million acres–a land area equivalent to a swath three miles wide and stretching along the entire Continental Divide from Canada to Mexico. RMEF also works to open, secure and improve public access for hunting, fishing and other recreation. Get involved at www.rmef.org or 800-CALL ELK.

About Danner, Inc.
Danner designs and manufactures a complete line of innovative, functional and performance footwear for experts in the work and outdoor markets. With a commitment to craftsmanship, Danner continues to build on the Company’s 76-year heritage of making premium-quality hiking, hunting, occupational, uniform and rugged casual footwear for men and women. Located in Portland, Ore., Danner is a wholly owned subsidiary of LaCrosse Footwear, Inc. For more information, please visit www.danner.com.

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