New Line of PRIME™ Bows Available in Concealment Pattern Based on Animal Vision 

Newark, DE – November 17, 2010 – W.L. Gore & Associates, a leading manufacturer of advanced technology products including GORE-TEX® branded products, today announced that G5® Outdoors, a leading manufacturer of premium bows and archery equipment, will offer GORE®OPTIFADE® Concealment in both Open Country and Forest patterns on its newest line of premium PRIME™ bows.  The bows will be available for purchase at retail in time for the Holiday season and the remaining 2010 hunting season.  GORE OPTIFADE Concealment is the first-ever concealment technology based on how animals see, both spatially and colorimetrically.   

“Gore selectively partners with companies who share our commitment to high quality gear for the serious athlete hunter.  We are pleased that G5 opted to offer their customers the scientifically superior concealment option – OPTIFADE – on its PRIME bows,” commented David Dillon, Hunting Category Leader at W.L. Gore & Associates.   “As always, our goal is to provide hunters with the most innovative science-based technologies to improve their outcomes in the field.” 

Until now, visual concealment has been designed from the perspective of the human eye.  To create GORE OPTIFADE Concealment, the team at Gore worked with a panel of scientific advisors and employed the latest research in animal vision science, camouflage science and computer technology to create proprietary new concealment patterns.  In contrast to mimicry camouflage, which attempts to make the hunter closely resemble his environment, Gore’s digital patterns aim to prevent the animal from recognizing a hunter as a predator, even if the hunter is detected.   The Forest Pattern, which launched this year, is optimized for hunting deer from a tree stand in a forested environment.  The Open Country pattern is optimized for spot and stalk hunting in more open terrain. 

PRIME bows also feature Gore® Performance Fibers and BCY’s 452X material in the String & Cables, which result in less vibration, a reduction in noise, and increased durability 

“The new PRIME line is a result of G5’s commitment to engineering solutions that solve specific issues with bow mechanics, and will raise the bar for compound bows,” commented Matt Grace, President of G5®Outdoors. “Gore technologies, including the revolutionary OPTIFADE concealment pattern and strings with Gore fibers, are key contributors to the superior performance of our bows.” 

For more information about GORE®OPTIFADE®Concealment, visit www.optifade.com.   

About W.L. Gore & Associates (www.gore-tex.com)

With more than $2.5 billion in annual sales and approximately 9,000 employees in 30 countries worldwide, W. L. Gore & Associates, Inc., provides diverse, high-performance solutions in consumer, industrial, electronic, medical, and surgical markets. As well-known for its unique corporate culture as for its products, Gore’s 50-year success story rests equally on product and organizational innovation. Perhaps best known as the inventors of expanded PTFE (ePTFE) and the makers of GORE-TEX®fabric, Gore is a leading manufacturer of thousands of advanced technology products that comprise a breadth of capabilities. 

About G5 Outdoors (www.g5outdoors.com)

G5® Outdoors L.L.C. is a family owned business established in 2000 and backed by more than 40 years of precision manufacturing experience. G5® strives to provide superior products that are Designed to Hunt™ through precision manufacturing and innovative design.  To learn more about the new PRIME series of bows, visit www.g5prime.com  or call (866)456-8836.

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