Siberian Coolers Forms Strategic Partnership With Pure Hunting Television

Pure HuntingFolsom, PA. – Siberian Coolers, a category leader in providing high-end cooler products at an exceptional value, is announcing a strategic partnership with the popular outdoor television show, Pure Hunting TV, hosted by Will Schmidt, as a means to continue spreading the word of Siberian’s rugged value.

“As sportsmen, we expect value as much as we appreciate durability,” says Frank Duff, National Sales Manager for Siberian. “Siberian Coolers are recognized as a standard in product durability, performance and ice retention time.”

“I am thrilled to be partnering with Siberian and representing a proven, high-quality cooler brand that doesn’t break the bank.” said Will Schmit of Pure Hunting TV, “They’re building a reputation based on the quality of their products and the integrity of their people which is the kind of excellence Pure Hunting seeks to be affiliated with.”

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Who Is Willi Schmidt

Willi Schmidt may not a household name nor have you seen him in many magazines. But, he is truly dedicated to Pure Hunting!

Willi was raised in an active outdoor home. His father was a wildlife biologist and he would join his father in the field. Willi began hunting at the age of 14 and has never looked back.

Willi took up archery late in his hunting career, but once he went, he was hooked! Coincidentally, Willi and I both started bowhunting the same year; the difference was bowhunting was my introduction to the sport of hunting, as I was not raised in a hunting household.

Since then he has taken some great animals across the great nation. His greatest hunting achievement was his 2010 archery Bighorn Sheep. [Read more…]