GORE Optifade Available on New Gear for 2011

GORE OPTIFADE

Newark, DE  January 6, 2011  W.L. Gore & Associates, a leading manufacturer of advanced technology products including GORE-TEX branded products, today announced that three new partners will offer hunting gear featuring GORE OPTIFADE Concealment patterns in 2011. Backpacks from Mystery Ranch, bow sights and stabilizers from Archer Xtreme and arrow rests from Trophy Taker will all feature Gore’s scientifically-formulated concealment patterns based on animal vision.

Visual concealment based on animal vision is the most advanced concealment option for the serious athlete hunter, and we are proud to expand our partner base to offer GORE OPTIFADE patterns on an even greater variety of gear, commented David Dillon, Hunting Category Leader at W.L. Gore & Associates. We selectively partner with companies that share our commitment to improving outcomes in the field and will continue to find superior products to feature the OPTIFADE pattern  providing a total gear solution for those focused on performance.

Mystery Ranch Packs
Bozeman, Montana-based Mystery Ranch will offer its NICE Frame and Crew Cab, Longbow and 6500 NICE backpack options as well as its Dragon Slayer backpack in GORE OPTIFADE Concealment Open Country pattern. The variety of Mystery Ranch backpacks available in OPTIFADE are suitable for day hunts, scouting, backpack hunting, load hauling, and extended expeditions.

Archer XTreme Sights
Archer Xtreme is a new archery company developing performance gear for experienced bow hunters. They will offer their Archer Xtreme Carbon Carnivore and Primal XD sights in GORE OPTIFADE Concealment Open Country and Forest patterns. The Carbon Carnivore is a blend of advanced metals and a high-modulus carbon for superior strength, resulting in a precise, lighter and lower vibration sight. The Primal XD provides top quality components in a rugged design and a tool-less micro-pin adjust system for fast individual pin adjustments. Archer Xtreme will debut its line of accessories at the 2011 ATA show in Indianapolis.

Trophy Taker Rests
A leading manufacturer of archery accessories for more than a decade, Trophy Taker will offer its line of Smackdown and Extreme Full Capture and Slot Adjust fall away arrow rests in GORE OPTIFADE Concealment Open Country and Forest patterns. Trophy Taker rests feature all metal construction, bullet-proof no-nonsense design, and an unconditional lifetime warranty.

These new partners join Sitka, BowTech and G5 as select providers of gear featuring the OPTIFADE patterns.

Before the development of GORE OPTIFADE Concealment, visual concealment had been designed from the perspective of the human eye. To create OPTIFADE, the team at Gore worked with a panel of scientific advisors and employed the latest research in animal vision science, camouflage science and computer technology to create proprietary new concealment patterns. In contrast to mimicry camouflage, which attempts to make the hunter closely resemble his environment, Gore’s digital patterns aim to prevent the animal from recognizing a hunter as a predator, even if the hunter is detected. The Forest Pattern, which launched in 2010, is optimized for hunting deer from a tree stand in a forested environment. The Open Country pattern is optimized for spot and stalk hunting in more open terrain.

For more information about GORE OPTIFADE Concealment, visit www.optifade.com.

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