GORE OPTIFADE Concelament Marsh Pattern

W.L. GORE Associates

Elkton, MD  W.L. Gore & Associates, a leading manufacturer of advanced technology products including GORE-TEX branded products, today announced that it has developed GORE OPTIFADE Concealment Marsh Pattern.  The pattern is the third science-based GORE OPTIFADE pattern, and the first to be optimized for hunting waterfowl.  The pattern is available on gear from Beretta and Sitka, which will debut at the January, 2012 SHOT Show in Las Vegas.  Gear will be available at retail for consumers in the summer of 2012.

Our aim is to create the most scientifically advanced technologies to help hunters maximize their performance in the field and improve the outcome of their hunt, commented David Dillon, Hunting Category Leader at W.L.Gore & Associates. GORE OPTIFADE is the only concealment technology based on the science of animal vision, engagement distance and angles of attack.  We are thrilled to now offer that technology to another group of dedicated hunters the millions who hunt waterfowl. 

The Science of GORE OPTIFADE
In 2008, Gore announced the development of GORE OPTIFADE the first-ever concealment pattern based on how prey sees its predators. Created with the assistance of experts in camouflage and animal vision, the new pattern accounts for the animals’ visual capacity as well as the engagement distances and angles of the hunters’ attack.

All GORE OPTIFADE patterns incorporate a micro pattern and a macro pattern.  The micro pattern helps the hunter blend with his environment, while the macro pattern disrupts the symmetry of the human form so that the animal does not recognize the hunter as a predator.

The first two patterns were optimized for hunting deer and other ungulates (hoofed animals) in open country and forest environments.  The GORE OPTIFADE Marsh pattern is the first to be optimized for hunting waterfowl.

The Marsh Pattern
To develop the Waterfowl Pattern, Gore worked with the same panel of experts who helped create the original GORE OPTIFADE pattern:  animal vision scientist Dr. Jay Neitz; Retired Army Lieutenant Colonel Tim O’Neill, PhD; and founder and CEO of HyperStealth Bio Technology Corp. Guy Cramer.

Like the other patterns, the GORE OPTIFADE Marsh pattern is digital concealment, not mimicry.  Rather than trying to make the hunter look like something, the pattern’s intent is to make the hunter appear to be “nothing” to the animal.

Specifically, the pattern takes into account how ducks, geese and other waterfowl see:

  • Waterfowl have a large, almost panoramic, field of vision.
  • Their visual acuity is very good for an animal, though not superior to human acuity. However, they have low contrast sensitivity an inability to see “edges”  very clearly and relatively poor depth perception.
  • Waterfowl have a fourth photo-receptor that allows them to see some colors that humans cannot see.

Because birds are particularly sensitive to color and continuity with the surroundings the Marsh micro pattern is critically important and is as detailed as possible to confuse bird vision.  The colors, in particular, have been manipulated to create a great deal of depth.

In addition to considering the animals’ vision, the pattern also takes into account engagement distance and positioning of the animal in relation to the hunter:

While most patterns are designed as though the bird is on the ground looking at the hunter GORE OPTIFADE Concealment takes into account that the birds are usually above the hunter in flight, and are in constant motion.
Waterfowl hunting is done in a high contrast environment.  Skylight from the horizon, or light reflected from the water surface will shine through gaps in rushes creating concentrated light spots. GORE OPTIFADE Marsh pattern is high contrast to be consistent with the environment, and includes elements that are light in color and elements that are darker in color.

Because birds are overhead and in motion, and not viewing the hunter horizontally, the macro pattern in GORE OPTIFADE Marsh is more vertical than it is in patterns designed for ground prey.

Sitka Gear with GORE OPTIFADE Marsh Pattern
Bozeman-based Sitka has been manufacturing gear for serious athlete hunters since 2005.  Initially focused on big game hunting in the mountain west, Sitka’s system grew to include forest/tree stand gear in 2010.  Sitka will incorporate the GORE OPTIFADE Marsh pattern on its first line of waterfowl hunting gear for the 2012 hunting season.

Sitka is pleased to introduce our total system approach to performance hunting apparel to waterfowl hunters, commented Jonathan Hart, Sitka founder. Whatever the terrain or prey, Sitka aims to keep every hunter concealed, comfortably protected and focused to enhance his chances of success.

Sitka waterfowl gear featuring GORE OPTIFADE Marsh pattern includes:

Dakota Vest
Engineered with windproof, breathable WINDSTOPPER fabric and a micro check backer, the Dakota Vest blocks icy winds as an outer layer or acts as a cozy insulation layer.

Duck Oven Jacket  
Unites the wind protection of WINDSTOPPER fabric and the lightweight insulating qualities of Primaloft; features Traverse fabric on the bottom third to make tucking in to waders seamless and non-restricting.

Delta Wading Jacket
The lightweight and articulated Delta Jacket features waterproof, breathable GORE-TEX fabric technology and easily folds into a daypack.

Hudson Insulated Jacket
The Hudson jacket combines GORE-TEX fabric technology and reliable Primaloft insulation to keep hunters warm and dry in late season near ice coated waters.

Pantanal Parka and Bib
The Pantanal Parka features light insulation, GORE-TEX fabric technology and a body-mapped micro check back. Constructed with a GORE-TEX laminate, micro check backer, and reinforced knees and seat, the Patanal Bib is appropriate lower-body gear in a layout or in a boat.

Hats and Gloves
Including the Dakota Beanie with WINDSTOPPER fabric, the Hudson Cap and Pantanal glove featuring GORE-TEX membrane and a fleece lining; the Hudson Lobster Mitt with Primaloft insulation and waterproof, breathable GORE-TEX fabric and the Delta Deek Glove with GORE-TEX membrane and removable liner.

Beretta Gear with GORE OPTIFADE Marsh Pattern
The newest GORE OPTIFADE pattern also will be available on firearms and apparel from Beretta.

About W.L. Gore & Associates (www.gore-tex.com)
With more than $2.5 billion in annual sales and approximately 9,000 employees in 30 countries worldwide, W. L. Gore & Associates, Inc., provides diverse, high-performance solutions in consumer, industrial, electronic, medical, and surgical markets. As well-known for its unique corporate culture as for its products, Gore’s 50-year success story rests equally on product and organizational innovation. Perhaps best known as the inventors of expanded PTFE (ePTFE) and the makers of GORE-TEX fabric, Gore is a leading manufacturer of thousands of advanced technology products that comprise a breadth of capabilities.

For more information about GORE OPTIFADE Concealment visit www.optifade.com.

About Sitka Gear  (www.sitkagear.com)
Established in 2005, Sitka is known for its commitment to using the best technology, fabrics, designs, construction and partners to produce the best products available in the hunting market. Sitka gear excels in the worst of conditions and is built to last.

Sitka takes a total system approach to performance hunting apparel.  From base layers to weather proof outerwear and everything in between, Sitka constructs the most functional designs from the best performing technical fabrics and insulation including W.L. Gore’s waterproof, breathable GORE-TEX fabric and windproof, breathable WINDSTOPPER fabric.  By combining individual pieces strategically, hunters with Sitka gear are prepared for any hunting scenario regardless of exertion level, temperature, wind or precipitation.

Known for “turning clothing into gear,” Sitka has been meeting the needs of serious athlete hunters for years.  Initially focused on big game hunting in the mountain west, Sitka’s system of gear has grown to include forest/tree stand gear and, now, gear expressly designed for the terrain and conditions of waterfowl hunting.

About Beretta  (www.berettausa.com)
Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years.  Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces.  Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel as well as a retail consumer direct catalog and e-commerce site.  Beretta also owns and operates six retail Beretta Gallery stores worldwide.

GORE, GORE-TEX, GUARANTEED TO KEEP YOU DRY, WINDSTOPPER, OPTIFADE and designs are trademarks of W. L. Gore & Associates, Inc. 2011 W. L. Gore & Associates

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