W.L. GORE Associates

Newark, DE –  – W.L. Gore & Associates, a leading manufacturer of advanced technology products including the GORE-TEX® brand for comfort and protection, today announced that Charles Ek of Milton, New Hampshire and Ron Warren of Montgomery, Alabama are the winners of the company’s “Hunt with Heroes” contest.  The contest is part of Gore’s initiatives to support United States military personnel who are dedicated hunters.

Contest winners were selected from a pool of entries in the nationwide contest, which was a joint effort between Gore and Freedom Hunters, a program of the non-profit American Military Family, Inc. that takes active duty and wounded combat veterans on hunting excursions to relax and recuperate.  Gore began providing financial support and gifts in kind to the Freedom Hunters program in 2010. [Read more…]

GORE OPTIFADE European Style

W.L. Gore & Associates, a leading manufacturer of advanced technology products including GORE-TEX® branded products, today announced that it has developed GORE® OPTIFADE Concealment “ the first visual concealment technology based on how deer and other hoofed animals see, both spatially and colorimetrically.  In Europe, W.L. Gore is partnering with Harkila, Chevalier (Scandinavia) and Beretta (Italy) manufacturers of high-performance clothing for hunters, to bring the new technology to market in 2010. [Read more…]

Sitka Gear Goes Fanatical On Whitetail

An Abundance of Features Make the Fanatic the Flagship Piece for Whitetail Hunters

NAPA, CA. Sitka Gear, has introduced the Fanatic Jacket and Bibs, making it the key item in the Sitka Forest pattern line that is specifically and scientifically designed for the hardcore whitetail hunter.

A key design feature on the Fanatic Jacket is its side zipper design, which allows for a kangaroo pocket for hunters to keep their hands warm and ready for that next shot. This feature also places the zipper on the hunter’s shoulder and not in front of their chin. [Read more…]

SIMMS Launches GORE-TEX Footwear

Shoes Are Developed for Anglers by Anglers

BOZEMAN, Mont. (For immediate release) – Buoyed by its long relationship with W. L.Gore & Associates, Inc – makers of GORE-TEX® Technology – Simms Fishing Products
will launch a line of waterproof, breathable performance footwear early in 2011. Simms will be the first company to focus on designing and developing GORE-TEX® footwear
specifically for anglers.

As part of its expanded footwear line in 2011, Simms is introducing three GORE-TEX® footwear pieces: The Pursuit GORE-TEX® Shoe Mid and Low and the Harbor GORE-TEX ® Shoe, all designed for wear on and off the water. All three shoes feature GORETEX ® membrane, non-marking Vibram® outsoles – originally designed for use by the US Navy on carrier ships – and OrthoLite® memory foam sockliners for superior comfort.

Having manufactured breathable GORE-TEX® waders in its Bozeman, Montana facility since 1993 and being the fishing industry leader in Vibram® soled technology gives
Simms a unique advantage as it crosses into the performance footwear market. [Read more…]

GORE Labs2Woods Blogger Summit

Tomorrow morning I will make the drive North to the W.L. Gore & Associates headquarters for the GORE Labs2Woods Blogger Summit. They have an action packed few days for us! I will be touring the Gore facilities, talking with their engineers, and hopefully get to personally test some gear! I hopeful that I get a stint in the Rain Room. 

I will finally get to personally meet with some of my fellow outdoor bloggers! We are to have a meet-n-greet with Mark Seacat, Jeff Simpson and Colonel Tim O’Neill, a.k.a. Father of Digital Camouflage. Then we are off to test the GORE OPTIFADE in woods, this is going to be an awesome trip! 

As an outdoor gear geek, I’m really stoked about this opportunity to get a behind the scenes at the GORE Labs and share it will all of you.  I will try to pictures and or video daily here on the blog daily, but will have to see if time permits.

GORE OPTIFADE Concealment Supports U.S. Military Hunters

W.L. Gore & Associates, a leading manufacturer of advanced technology products including the GORE-TEXR brand, today announced new initiatives to support United States military personnel who are dedicated hunters, including a partnership with the non-profit organization Freedom Hunters, a nationwide “Hunt with Heroes” contest and the OPTIFADE Basic Training event at Fort Campbell Kentucky.

“We are pleased to honor the thousands of active duty military members and veterans who are avid athlete-hunters,” commented David Dillon, Hunting Category Leader at Gore. “The men and women of our military benefit from the comfort and protection of Gore technologies while in the line of duty. We also want to encourage and support their personal endeavors, and give those who hunt the best chance of success in the field.”

GORE OPTIFADE Concealment is the first-ever visual concealment pattern based on animal vision. One of the experts who worked with Gore to create the pattern is retired Army Lt. Col Timothy O’Neill. Known as the “father of digital camouflage,” O’Neill invented the first digital concealment pattern for the U.S. military and has created patterns for many of the world’s armed forces. Supporting the military is very important in America, we love our troops and want to help them in any way possible. Businesses that offer military discounts on products, can use SheerID to help promote and market to the military and hope they use the offers to help themselves. [Read more…]